the mission
Our mission is to connect humans, save animals, and reverse environmental damage by partnering with like-minded businesses to create cohesive brand experiences.
what do these objectives look like?
connect humans:
Bring people together offline
Converse respectfully with an open mind
Recognize and accept the nuances of varying personalities
Unite for a common cause
saving animals:
Advocate for adoption over breeding
Promote and purchase plant-based products
Help all animals, whether lost, injured, or in need
reverse environmental damage:
Minimize mindless consumerism
Opt for sustainable materials and packaging for products
Encourage reuse of materials
Compost or recycle
how do we work to create cohesive brand experiences?
It starts with understanding and empathy. First, we seek to understand everything about your business, from your why to your what next, and everything in between. Then, we place ourselves in your audience's shoes, to find the connection between your product or service and your audience's wants and needs. From there, we ideate and work with you to shape your brand identity (your logo, colors, fonts, etc.) into something you are proud of that also captures the attention of your target audience. Finally, we adapt that identity into an experience for use across all of your various channels.
what are brand experiences and why do they need to be cohesive?
Brand experiences consist of the messaging, imagery, and feelings your brand conveys to your audience across all of your various channels (in-store, online, social media, etc.). Cohesive brand experiences ensure your audience is always receiving the same story no matter where they interact with your brand. This multi-touch and reinforced branding builds trust with your audience, increasing the likelihood that they will become customers and eventually advocates.
logos
branding
web + app UX/UI
packaging
animation + video
our values
start with empathy + understanding
Empathy doesn't just put us in the shoes of our audience – it connects us to co-workers, clients, and friends. Understanding allows us to listen with an open mind, build trust, and facilitate healthy relationships with those around us.
communicate clearly + consistently
Miscommunications and misunderstandings are detrimental to project timelines and company culture. By understanding how we communicate with others, and by recognizing the frequency and style of communication that is needed, we can avoid these two pitfalls and build open and lasting relationships.
prioritize people + relationships
We look for positive personal traits before skills, and invest in the personal and professional growth of our employees and partners. We seek to find balance in our personal and professional lives. We strive to grow strong relationships with ideal clients, not to grow our client base in number for profit.