logo + branding
the backstory
NYCOM Inc. Laboratory and Interior Construction celebrated its 40th anniversary in 2023, and were looking for a simple logo refresh that would bring their brand into the present while still allowing them to be recognizable as the same business their clients know and love.
the goal
Keep the same general shape of the word NYCOM, but clean up the letters. Add an icon representative of industrial furniture that played off the “NY” from their business name. Provide various styles of the logo for use across platforms.
the process
We started with the icon and looked for a way to incorporate the boxy nature of laboratory furniture with the letters “N” and “Y”. Then we recreated the word “NYCOM” with more consistent line widths and cleaner angles. Finally, we created different versions (dark, light, gradient, single color, and outlines).
more about the business
Want to learn more about NYCOM? Visit them online at nycominc.com.