website + social media
the backstory
The SMART Institute is a small physical therapy office located in downtown Fort Worth, TX. Specializing in neuro, orthopedic, and sports therapy, The SMART Institute promotes healing through patient-centered therapy by building relationships and creating customized plans for each patient. But without a website or up to date social presence, The SMART Institute’s client base was staying static.
the goal
Create a brand new website for The SMART Institute and revive its long lost social media accounts to create trust with prospect patients.
the process
Our starting point was an existing logo without any other brand guidelines. After recreating the existing logo (without making any major changes), we pulled together some branding guidelines that would serve as the base of the website and upcoming social media posts.
We built a basic but informative website explaining The SMART Institute’s services and specialties, introducing the therapists, and telling prospect patients what to expect at their first appointment. Using stock photography and a few various graphic elements, The SMART Institute’s website became a perfect starting point for future iterations.
Next, using elements from the newly built site, we created social media templates that helped to quickly rebuild the social presence of The SMART Institute.
more about the business
Want to learn more about The SMART Institute? Visit them online at thesmartinstitute.com. Or check them out on Instagram: @smartinstitutept.